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FAQ (Manage Leads)

How are lead scores calculated?

Certain lead activities will increase the score for that lead. The following list shows the activities and associated point value:

  • Filled out Contact Info - 20 pts
  • Campaign Email sent - 5 pts
  • Campaign Email opened - 10 pts
  • Started Video - 10 pts
  • Finished Video - 40 pts (for a total of 50 if they watch an entire video)
  • Revisit Website - 25 pts
  • Visited a page - 10 pts

The total score is decreased by 10% every week of inactivity to prevent stale leads from retaining a high score.

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Coming Soon

  • 100 Contacts
  • Lead Import Wizard
  • Limited 1-Click Library
  • Limited Campaigns
Coming Soon!
per month
  • 10,000 Contacts
  • Lead Import Wizard
  • Unlimited Opt-In Forms
  • Tracking & Scoring, Rules
  • Custom Lead Fields
  • Unlimited 1-Click Library
  • Unlimited Campaigns
  • Transfer Leads to Team
  • Campaign Kits
  • Marketing Recipes
per month
  • 5,000 Contacts
  • Lead Import Wizard
  • Unlimited Opt-In Forms
  • Unlimited 1-Click Library
  • Unlimited Campaigns
  • Tracking & Scoring

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